Should A Aspiring Content Creator Pal Cease Exploiting People for Content?

One Side: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a jumpscare: I might be bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the energy I spend helping her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, edited, or posted for an viewers. I am not a prop for her Instagram.

The Other Side: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY content creation.

Content creation is my version of engaging with life: noticing the details, sharing them with an viewership that appreciates the art behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my method of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could help her career in design too. That’s not blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we create together can get us: an opening. I understand not everyone likes being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in minor capacities. I thought recording a short video here or there would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes endeavors lively and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish our friendship deeply and want to avoid content creation to come between us. I am ready to compromise: like asking before recording, and avoiding angles that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is willing material. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy making content and displaying her life online, but it’s not for everyone. It was kind she has helped her friend professionally, but she must to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Create some real experiences, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Each appears unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Marissa Davis
Marissa Davis

A tech journalist with over a decade of experience covering AI, cybersecurity, and consumer electronics for leading publications.